Case Study

IRIS Garden Finder

UX/UI designer
Team size
Pocket App


The client

Crocus is the biggest gardening ecommerce website in the UK. They uniquely offer a large selection of plants to consumers, as well as other gardening related items and helpful tips.

The product

The IRIS app was created by Crocus to help people become better gardeners. Users can learn from the tools and various guides in the app, while also sharing and connecting with a wider community.

The brief

As part of their partnership with the National Garden Scheme, Crocus wanted to add to the inspiration section of their app. They decided on a garden finder tool which would help users find in-person inspiration, give opportunity to use the plant identifier and make use of the NGS database they now had access to.

Competitor analysis

I began by analysing existing garden finding tools and other location finders, taking note of the common UI patterns and making a list of possible features.

Initial designs

After familiarising myself with the app’s design system, I began the ideation process with some quick paper wireframes.

I then started making digital designs in sketch - collaborating with my team member and getting feedback from the client.

Final design

A clear call to action has been added to the inspiration tab which informs users of the new tool and gives them access to it.

Users can search for gardens and use a map view/list view toggle to see the results in a way that’s convenient to them.

Filter options allow users to narrow down their results and see the gardens most relevant to their needs.

Once a garden is selected, users are presented with a more detailed view, and can book tickets for entry if required.